Most seafood consumers agree: to protect the health of our oceans, we should only consume seafood that comes from sustainable sources. However, the sustainable choice isn’t always clear. To build customer awareness, Kroger – a family of companies serving over nine million customers every day – launched an in-store campaign to highlight sustainable seafood.
Ecuador’s mahi mahi fishery is one of the country’s most valuable artisanal fisheries and products are primarily exported to the United States. Mahi mahi are also critical to the overall health of the marine environment, providing nutrition not just for people but for wildlife as well.
The Ecuadorian mahi mahi fishery is vast and productive, but prior to 2010, there was no ongoing science that industry and government could rely on to determine the overall health of the local fish stock. A size limit to ensure juveniles are not being caught was in place, but there was no control over its application, no meaningful monitoring program, and no management plan to back it up. To promote a sustainable future for this critical fishery, Ecuador’s undersecretary of fisheries resources, in collaboration with World Wildlife Fund (WWF), launched the Ecuador Mahi Mahi Fishery Improvement Project (FIP) in 2010.
For consumers in Brazil, finding and buying local, sustainable seafood is no easy task.
As it stands, farmed tilapia is the only option for domestic, eco-certified seafood. There are no other domestic, eco-certified farms and fisheries in the country.
With so few local, certified products on the market, it is no surprise that Brazilian consumers are not as aware of seafood sustainability issues than those in other regions, such as the United States and Europe. But with a population approaching 210 million, Brazil is an increasingly critical market for sustainable seafood. That is why World Wildlife Fund (WWF) is working with foodservice giant Sodexo in Brazil to help the catering distributor’s buyers choose more sustainable options.
For large brands that want to offer more sustainable seafood to their customers, there are two choices: (1) Buy fish from sources that are certified as sustainable, or (2) Improve fisheries and move them towards certification.