Resources

Resource Library

The following collection of resources provides more information on a variety of topics covered on this site.

VIDEO LIBRARY

Protecting the Blue Economy: The Fisheries Improvement Fund

Andrew Russell, Global Lead of Fish Sustainability at Mars, explains how the Fisheries Improvement Fund — a collaborative effort of Mars, WWF, and Finance Earth — is helping to support healthy marine ecosystems and improve the livelihoods of millions.

Sysco Announces 2025 Seafood Sustainability Commitment

Following more than a decade of collaboration on sustainable seafood, Sysco Corporation and WWF are excited to announce the company’s 2025 seafood sustainability commitments and renewed partnership on more sustainable seafood sourcing. The new commitments build on past success and continue to advance Sysco’s position as a global leader on seafood sustainability, set high standards for the seafood industry, establish long-term sustainability goals, and build consumer trust.

Hyatt Teams Up with J.J. McDonnell on Seafood Sustainability

Since 2012, Hyatt has partnered with WWF on seafood, and Hyatt hotels around the world have been increasing the amount of more sustainable seafood options offered to their customers. The Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina is one of the properties in Hyatt’s global portfolio that sets the bar high when it comes to the procurement of more sustainable, responsible seafood.

WWF and Royal Caribbean Support Responsibly Farmed Salmon in Chile

World Wildlife Fund is working with companies like Royal Caribbean to source farmed seafood certified to the Aquaculture Stewardship Council (ASC) Standard for environmentally and socially responsible aquaculture.

Costco Engages to Transition the Bahamas Spiny Lobster Fishery

2009, World Wildlife Fund and The Nature Conservancy have collaborated with The Bahamas Marine Exporters Association, Bahamas Department of Marine Resources and fishermen to ensure the health of the spiny lobster stock, reduce the impact of fishing on the marine environment, and improve the overall management of the fishery.

Natural Resource Efficiency: Transition to Controlled Intensification

To protect habitats, food production must not be wasteful or inefficient. Shrimp farming is resource-intensive, using large amounts of land, energy, water, and wild fish as a feed ingredient. One solution to increase efficiency in shrimp farming is controlled Intensification.

The Peru Mahi Alliance

The Peru Mahi Alliance, a pre-competitive partnership of Peruvian mahi mahi companies representing almost 80% of Peru’s mahi mahi exports, is committed to advance the Peru mahi mahi Fishery Improvement Project (FIP) through activity implementation, political advocacy efforts, and funding.

The Case for Conversion-Free Food

Around the world, critical natural habitats such as forests, grasslands, mangroves, wetlands, and peatlands continue to be converted into cropland, grazing land, or ponds for the expansion of food production. But, if these practices can be halted, our food systems have the potential to be a powerful lever for positive change and to help restore nature.

Lead the way for Responsible Farmed Shrimp

Increasing farmed shrimp demand has led to in degradation and depletion of certain critical natural habitats and has been linked to instances of forced labor and human rights abuses. WWF believes that there is step-wise approach to mitigate reputational, legal, financial, and regulatory risks for businesses.

Sustainable Seafood with Chef Lucas

Since 2012, Hyatt and WWF have been working together to assess and improve the sustainability of seafood procured through the hotelier’s global operational footprint.

A Snap From a FIP: Mahi Fishers in Peru Use Smartphones for Traceability

This video takes us on a tour inside capacity-building workshops in La Tortuga, La Islilla, and San Jose, where fishing cooperatives, which recently received Mahi-Mahi fishing permits, are being trained on the use of a smart application for documenting landings using mobile phones.

Ocean to Plate: A Journey into the Seafood Supply Chain

World Wildlife Fund, Condition One and Google present a 360° video and virtual reality film project for Daydream Impact to show seafood loss and waste along the supply chain.

Kroger Works to Secure a Sustainable Future for Peru’s Mahi Fishery

In Peru, WWF is working alongside U.S. retailers and restaurants, as well as local fishing communities, to strengthen the country’s mahi mahi fishery and the diverse life and livelihoods it supports.

transparenC – Electronic Traceability for All

Traceability is key to understanding the true environmental and social impacts of food production. TruTrace is an open-source application that can help connect supply chains for a more sustainable future.

INDUSTRY RESOURCES

Seafood Markets Brochure

Change the Story of Seafood: A how-to guide for businesses to create a more sustainable future.

Endangered Seafood Guide

A practical guide to help identify marine and freshwater species of most common concern in seafood supply chains to help buyers make more responsible choices in their seafood purchasing.

Endangered Seafood Guide, Chinese

A practical guide to help identify marine and freshwater species of most common concern in seafood supply chains to help buyers make more responsible choices in their seafood purchasing. Chinese version.

Endangered Seafood Guide, Spanish

Endangered Seafood Guide, Japanese

Oceans Markets and Finance Brochure

Leveraging private sector action to deliver scalable, durable global oceans solutions.

Nature-Positive Business

Working with industry to drive net positive impacts on biodiversity, people, and climate.

Sustainable Seafood Sourcing Recommendation: Fisheries

A tiered stepwise approach to engaging fisheries in their transition to sustainability.

Sustainable Seafood Sourcing Recommendations: Fisheries, Spanish

A tiered stepwise approach to engaging fisheries in their transition to sustainability. Spanish Version.

Fisheries in Transition Guidelines

Guidelines defining Fishery Improvement Projects and Fishery Conservation Projects, including specific recommendations on implementing the guidelines.

MSC ASC Certification Update: 2022

WWF’s Annual Certification Update provides facts & figures on the amount of MSC & ASC certified product in the market.

MSC ASC Chain of Custody (CoC) Certification Guides

Determine if you need MSC and ASC Chain of Custody certification, what standard is best for your company, and guidance on the certification process.

How to Support Fishery Improvement Projects

What a FIP is, why you should support a FIP, what it means to be a FIP participant, and a list of tools to help establish a FIP if one does not already exist.

FISHERIES RESOURCES

Fishery Improvement Project Handbook, English

Guidelines for developing fishery improvement projects. English version.

Fishery Improvement Project Handbook, Spanish

Guidelines for developing fishery improvement projects. Spanish version.

Fishery Improvement Project Handbook, Bahasa

Guidelines for developing fishery improvement projects. Bahasa version.

Fisheries in Transition Financial Toolkit

Guidelines for financing fisheries in transition (FIT). This toolkit is a companion guide to the WWF FIP Handbook.

Guidance and Tools for Traceability in Fishery Improvement Projects

Guidance for FIP practitioners and stakeholders to successfully use seafood traceability to achieve improved FIP outcomes and to encourage transparent and responsible practices across the fishing industry.

Basic Fishery Improvement Project Scoping Document Guidelines

Guidelines to help the user create a scoping document for a basic FIP to summarize the results of the rapid assessment and recommend strategies for addressing the fishery’s challenges.

Comprehensive Fishery Improvement Project Scoping Document Guidelines

Scoping document to recommend strategies to address the fishery’s challenges, as identified in the MSC pre-assessment.

Fishery Improvement Project Workplan Template

Document to outline the information that must be included in a FIP workplan.

Fishery Improvement Project Budget Template

Template to help build a budget for the cost of fishery improvement project.

OSMI Rapid Assessment Tool Template

The OSMI rapid assessment tool is a template designed to present key information about the fishery for general scoping or to facilitate movement of a fishery into an improvement project.

Traceability Principles for Wild-Caught Fish

Six principles intended to provide a basic framework for the effectiveness and successful implementation of traceability systems and for enabling transparency in wild-caught fish product supply chains.

Tuna Procurement Guidelines

Guidelines intended to provide a stepwise process to support tuna purchasers move toward sustainably sourced tuna product.

Fisheries in Transition Guidelines

Guidelines to help the user create a scoping document for a basic FIP to summarize the results of the rapid assessment and recommend strategies for addressing the fishery’s challenges.

Marine Stewardship Council Handbook

Guidelines for developing MSC pre-assessment and full assessment projects

Marine Stewardship Council Quick Resources

“Making the most of your MSC certification.” Quick Links and useful documents and tools for MSC supply chain partners that hold a license agreement.

Marine Stewardship Council Fisheries Standard

MSC Fisheries Standard overview including MSC’s three principles.

The Latest Reports from the MSC

The latest reports on the MSC including Annual and Global Impacts reports.

MSC Partner Marketing Resources

Marketing resources for MSC partners that hold a license agreement with MSC to help them promote their commitment to MSC certified sustainable products.

MSC Consumer Insights

Overview of MSC’s biennial seafood consumer study with GlobeScan. This landing page contains downloadable PDFs and links to view webinars that dive into the research, exploring various segments of the data.