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Resource Library

The following collection of resources provides more information on a variety of topics covered on this site.

VIDEO LIBRARY


Protecting the Blue Economy: The Fisheries Improvement Fund
Andrew Russell, Global Lead of Fish Sustainability at Mars, explains how the Fisheries Improvement Fund — a collaborative effort of Mars, WWF, and Finance Earth — is helping to support healthy marine ecosystems and improve the livelihoods of millions.
Sysco Announces 2025 Seafood Sustainability Commitment
Following more than a decade of collaboration on sustainable seafood, Sysco Corporation and WWF are excited to announce the company’s 2025 seafood sustainability commitments and renewed partnership on more sustainable seafood sourcing. The new commitments build on past success and continue to advance Sysco’s position as a global leader on seafood sustainability, set high standards for the seafood industry, establish long-term sustainability goals, and build consumer trust.
Hyatt Teams Up with J.J. McDonnell on Seafood Sustainability
Since 2012, Hyatt has partnered with WWF on seafood, and Hyatt hotels around the world have been increasing the amount of more sustainable seafood options offered to their customers. The Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina is one of the properties in Hyatt’s global portfolio that sets the bar high when it comes to the procurement of more sustainable, responsible seafood.
WWF and Royal Caribbean Support Responsibly Farmed Salmon in Chile
World Wildlife Fund is working with companies like Royal Caribbean to source farmed seafood certified to the Aquaculture Stewardship Council (ASC) Standard for environmentally and socially responsible aquaculture.
Costco Engages to Transition the Bahamas Spiny Lobster Fishery
2009, World Wildlife Fund and The Nature Conservancy have collaborated with The Bahamas Marine Exporters Association, Bahamas Department of Marine Resources and fishermen to ensure the health of the spiny lobster stock, reduce the impact of fishing on the marine environment, and improve the overall management of the fishery.
Natural Resource Efficiency: Transition to Controlled Intensification 
To protect habitats, food production must not be wasteful or inefficient. Shrimp farming is resource-intensive, using large amounts of land, energy, water, and wild fish as a feed ingredient. One solution to increase efficiency in shrimp farming is controlled Intensification.
The Peru Mahi Alliance
The Peru Mahi Alliance, a pre-competitive partnership of Peruvian mahi mahi companies representing almost 80% of Peru’s mahi mahi exports, is committed to advance the Peru mahi mahi Fishery Improvement Project (FIP) through activity implementation, political advocacy efforts, and funding. 
The Case for Conversion-Free Food
Around the world, critical natural habitats such as forests, grasslands, mangroves, wetlands, and peatlands continue to be converted into cropland, grazing land, or ponds for the expansion of food production. But, if these practices can be halted, our food systems have the potential to be a powerful lever for positive change and to help restore nature.
Lead the way for Responsible Farmed Shrimp
Increasing farmed shrimp demand has led to in degradation and depletion of certain critical natural habitats and has been linked to instances of forced labor and human rights abuses. WWF believes that there is step-wise approach to mitigate reputational, legal, financial, and regulatory risks for businesses. 
Sustainable Seafood with Chef Lucas
Since 2012, Hyatt and WWF have been working together to assess and improve the sustainability of seafood procured through the hotelier’s global operational footprint.
A Snap From a FIP: Mahi Fishers in Peru Use Smartphones for Traceability
This video takes us on a tour inside capacity-building workshops in La Tortuga, La Islilla, and San Jose, where fishing cooperatives, which recently received Mahi-Mahi fishing permits, are being trained on the use of a smart application for documenting landings using mobile phones.
Ocean to Plate: A Journey into the Seafood Supply Chain
World Wildlife Fund, Condition One and Google present a 360° video and virtual reality film project for Daydream Impact to show seafood loss and waste along the supply chain.
Kroger Works to Secure a Sustainable Future for Peru’s Mahi Fishery
In Peru, WWF is working alongside U.S. retailers and restaurants, as well as local fishing communities, to strengthen the country’s mahi mahi fishery and the diverse life and livelihoods it supports.
transparenC – Electronic Traceability for All
Traceability is key to understanding the true environmental and social impacts of food production. TruTrace is an open-source application that can help connect supply chains for a more sustainable future.

INDUSTRY RESOURCES


Seafood Markets Brochure

Change the Story of Seafood: A how-to guide for businesses to create a more sustainable future.

Endangered Seafood Guide

A practical guide to help identify marine and freshwater species of most common concern in seafood supply chains to help buyers make more responsible choices in their seafood purchasing.

Endangered Seafood Guide, Chinese

A practical guide to help identify marine and freshwater species of most common concern in seafood supply chains to help buyers make more responsible choices in their seafood purchasing. Chinese version. 

Endangered Seafood Guide, Spanish

A practical guide to help identify marine and freshwater species of most common concern in seafood supply chains to help buyers make more responsible choices in their seafood purchasing. Spanish version.

Endangered Seafood Guide, Japanese

A practical guide to help identify marine and freshwater species of most common concern in seafood supply chains to help buyers make more responsible choices in their seafood purchasing. Japanese version.

Oceans Markets and Finance Brochure

Leveraging private sector action to deliver scalable, durable global oceans solutions.

Nature-Positive Business

Working with industry to drive net positive impacts on biodiversity, people, and climate.

Sustainable Seafood Sourcing Recommendation: Fisheries

A tiered stepwise approach to engaging fisheries in their transition to sustainability.

Sustainable Seafood Sourcing Recommendations: Fisheries, Spanish

A tiered stepwise approach to engaging fisheries in their transition to sustainability. Spanish Version. 

Fisheries in Transition Guidelines

Guidelines defining Fishery Improvement Projects and Fishery Conservation Projects, including specific recommendations on implementing the guidelines.

MSC ASC Certification Update: 2022

WWF’s Annual Certification Update provides facts & figures on the amount of MSC & ASC certified product in the market.

MSC ASC Chain of Custody (CoC) Certification Guides

Determine if you need MSC and ASC Chain of Custody certification, what standard is best for your company, and guidance on the certification process.

How to Support Fishery Improvement Projects

What a FIP is, why you should support a FIP, what it means to be a FIP participant, and a list of tools to help establish a FIP if one does not already exist.

FISHERIES RESOURCES


Fishery Improvement Project Handbook, English

Guidelines for developing fishery improvement projects. English version. 

Fishery Improvement Project Handbook, Spanish

Guidelines for developing fishery improvement projects. Spanish version.

Fishery Improvement Project Handbook, Bahasa

Guidelines for developing fishery improvement projects. Bahasa version.

Fisheries in Transition Financial Toolkit

Guidelines for financing fisheries in transition (FIT). This toolkit is a companion guide to the WWF FIP Handbook.

Guidance and Tools for Traceability in Fishery Improvement Projects

Guidance for FIP practitioners and stakeholders to successfully use seafood traceability to achieve improved FIP outcomes and to encourage transparent and responsible practices across the fishing industry.

Basic Fishery Improvement Project Scoping Document Guidelines

Guidelines to help the user create a scoping document for a basic FIP to summarize the results of the rapid assessment and recommend strategies for addressing the fishery’s challenges.

Comprehensive Fishery Improvement Project Scoping Document Guidelines

Scoping document to recommend strategies to address the fishery’s challenges, as identified in the MSC pre-assessment.

Fishery Improvement Project Workplan Template

Document to outline the information that must be included in a FIP workplan.

Fishery Improvement Project Budget Template

Template to help build a budget for the cost of fishery improvement project.

OSMI Rapid Assessment Tool Template

The OSMI rapid assessment tool is a template designed to present key information about the fishery for general scoping or to facilitate movement of a fishery into an improvement project.

Traceability Principles for Wild-Caught Fish

Six principles intended to provide a basic framework for the effectiveness and successful implementation of traceability systems and for enabling transparency in wild-caught fish product supply chains.

Tuna Procurement Guidelines

Guidelines intended to provide a stepwise process to support tuna purchasers move toward sustainably sourced tuna product.

Fisheries in Transition Guidelines

Guidelines to help the user create a scoping document for a basic FIP to summarize the results of the rapid assessment and recommend strategies for addressing the fishery’s challenges.

Marine Stewardship Council Handbook

Guidelines for developing MSC pre-assessment and full assessment projects

Marine Stewardship Council Quick Resources

“Making the most of your MSC certification.” Quick Links and useful documents and tools for MSC supply chain partners that hold a license agreement.

Marine Stewardship Council Fisheries Standard

MSC Fisheries Standard overview including MSC’s three principles.

The Latest Reports from the MSC

The latest reports on the MSC including Annual and Global Impacts reports.

MSC Partner Marketing Resources

Marketing resources for MSC partners that hold a license agreement with MSC to help them promote their commitment to MSC certified sustainable products. 

MSC Consumer Insights

Overview of MSC’s biennial seafood consumer study with GlobeScan. This landing page contains downloadable PDFs and links to view webinars that dive into the research, exploring various segments of the data.

FisheryProgress.org Brochure

About FisheryProgress.org, the fishery improvement project progress tracking website

FIP Updates From the Water: October 2020

Stay up to date with the exciting progress WWF Fishery Improvement Projects (FIPs) are making!

FIP Updates From the Water: March 2021

Stay up to date with the exciting progress WWF Fishery Improvement Projects (FIPs) are making!

FIP Updates From the Water: October 2021

Stay up to date with the exciting progress WWF Fishery Improvement Projects (FIPs) are making!

FIP Updates From the Water: March 2022

Stay up to date with the exciting progress WWF Fishery Improvement Projects (FIPs) are making!

FIP Updates From the Water: October 2022

Stay up to date with the exciting progress WWF Fishery Improvement Projects (FIPs) are making!

FIP Updates From the Water: March 2023

Stay up to date with the exciting progress WWF Fishery Improvement Projects (FIPs) are making!

Developing Jurisdictional Initiatives for the Seafood Sector: Full Guidelines

The full guidelines for Jurisdictional Initiatives provide useful guidance to build an approach that addresses systemic and policy-level changes for the seafood supply chain that improve social and environmental conditions.

Developing Jurisdictional Initiatives for the Seafood Sector: Summary Guidelines

The summary guidelines for Jurisdictional Initiatives provide initial guidance to build an approach that addresses systemic and policy-level changes for the seafood supply chain that improve social and environmental conditions.

Guidance for Government Authorities to Engage in JIs in the Seafood Sector

This guide aims to provide government authorities clarity on the rationale and importance, the process and key elements, and the engagement of key stakeholders for the establishment of a robust seafood jurisdictional initiative.

Guidance for Importers, Brands, and End Buyers to Engage in JIs for the Seafood Sector

This guide aims to provide seafood importers, brands, and end buyers clarity on the rationale and importance, the process and key elements, and the engagement of key stakeholders for the establishment of a robust seafood jurisdictional initiative.

Guidelines for Developing Jurisdictional Initiatives for the Seafood Sector: Overview

These Guidelines for Jurisdictional Initiatives offer new approaches that aim to address systemic barriers at scale while engaging seafood sector stakeholders broadly in improvement efforts.

Handbook for Developing Jurisdictional Initiatives for the Seafood Sector

This handbook on jurisdictional initiatives provides case studies on policy- and market-based strategies and provides guidance about the main steps in scoping, co-designing, and co-implementing the initiatives for the seafood sector.

AQUACULTURE RESOURCES


Aquaculture Stewardship Council Social Toolkit

This “toolkit” seeks to help companies and communities address the social challenges associated with salmon production in Southern Chile, in line with the social requirements of the ASC salmon standard.

Aquaculture Stewardship Council Quick Start Guide

How to get accredited? How to get certified? How to use the ASC logo?

Blueprint for Future-Proofing Shrimp Supply Chains

A roadmap for businesses that buy, sell, produce, or benefit from farmed shrimp to achieve traceability, no conversion, resource efficiency, human and labor rights, and transparency targets by 2025.

Future-Proofing Shrimp Supply Chains

A step by step guide for companies to set a commitment, take action, and demonstrate progress for responsible farmed shrimp.

Corporate Toolkit: Future-Proofing Shrimp Supply Chains

An overview of available tools and concrete actions companies can take to ensure their farmed shrimp supply chains are traceable, conversion-free, and use resources responsibly.

BLUE FINANCE RESOURCES


Blue Finance

Engaging financial markets and deploying capital to strengthen the environmental, social, and economic resilience of the blue economy.

Fisheries Improvement Fund

The FIF aims to reverse the trend of fisheries decline and scale global fisheries improvements toward nature-positive outcomes for healthier marine ecosystems, thriving fishing communities, and a sustainable blue economy.

Above Board: Banks' Seafood Sector Policies

A 2022 baseline assessment of banks’ publicly available seafood-related policies and procedures.

Asset Managers' Approach to Addressing Risk in Seafood Investments

A 2022 baseline assessment of asset managers’ approaches to addressing environmental and social risks in seafood-related investments.

Addressing ESG Risk in Seafood Through Finance Sector Engagement

How WWF is working with the finance sector to identify and act on ESG risks in seafood.

Case for Action: Addressing Seafood Sector Risk in Financial Markets

Why sustainability within the seafood sector matters for financial institutions.

BUSINESS CASES & REPORTS


The Business Case for Seafood Sustainability

Exploring the economic and financial landscape of the seafood sector and the interventions needed to achieve more sustainable outcomes for companies, financers and seafood producing nations.

The Case for Precompetitive Collaboration

Exploring the concept of pre-competitive collaboration around sustainability using the NFI Crab Council, an industry-led association committed to ensuring the long-term viability of the blue swimming crab fishery, as a case study.

The Impact of Fishery Management on Buyer Profitability

Exploring the negative impacts of unsustainably managed fishery resources on seafood buyers and suppliers using the Southeast Asian blue swimming crab fishery as a test case.

The Business Case for Long Term Contracts

Exploring long-term contracting as a tool for catalyzing the transition to sustainable and resilient tuna fisheries in the Western Central Pacific Ocean.

Farmed Shrimp Business Case

A business case for improved environmental performance in Southeast Asian shrimp aquaculture.

The Case for Conversion-free Seafood

A deep-dive report that explains the negative impact of conversion of natural habitats to land for agriculture and aquaculture and how our food systems have the potential to be a powerful lever for positive change and to help restore nature.

Natural Resource Efficiency: Transition to Controlled Intensification

A dive-in report highlighting how to produce more protein with fewer resources in the case of shrimp farming using a method called controlled Intensification.

 

Traceable Returns Report

Traceability could double the margins of seafood processing companies and increase the sustainability of the entire seafood industry.

 

PARTNERSHIP REPORTS


Kroger Seafood Sustainability Report

A look at a decade of partnership between WWF & Kroger on sustainable seafood

Sysco Seafood Sustainability Report

A look at a decade of partnership between WWF & Sysco on sustainable seafood

Mars Petcare Seafood Sustainability Report

A look at a decade of partnership between WWF & Mars Petcare on sustainable seafood

Hyatt Seafood Sustainability Report

A look at nearly a decade of partnership between WWF & Hyatt on sustainable seafood

EXTERNAL LINKS


Get Involved. Get Started.

CONTACT US

To learn more about industry engagement at WWF, please contact our team at info@nullseafoodsustainability.org, or via the contact form below.