A fishery improvement project (FIP) draws together fishers, industry, researchers, government and NGOs to help improve fishing practices and management. Through a transparent and comprehensive approach, the FIP will increase a fishery’s level of sustainability and help it meet the requirements of the Marine Stewardship Council (MSC) standard.
WWF recognizes the MSC standard as the leading program to ensure wild-caught fisheries are well managed and sustainable. Across the seafood supply chain, WWF is working with retailers, food service companies, manufacturers, and suppliers to responsibly source seafood from fisheries that are MSC certified. By encouraging non-certified fisheries to improve their practices and ultimately meet the MSC’s standard, seafood buyers can increase the number of sustainable fisheries and the overall supply of sustainable seafood in the marketplace.
By supporting FIPs, WWF and its partners are helping conserve marine ecosystems and protecting the livelihoods of the millions of people who depend on them.