Industry

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Overview

As the world’s largest conservation organization working in over 100 countries, World Wildlife Fund (WWF) combines its scientific foundation and global reach to help drive more sustainable food systems that conserve nature and feed humanity.

WWF works with global food companies to drive long-term, transformational change to source more sustainable products and actively engage current supply chains to drive these efforts. For more than 20 years, WWF has worked with fishing and farming industries, governments and local communities around the world to safeguard marine wildlife, the natural environment, and the livelihoods of people who depend on the oceans and coastal environments for their wellbeing.

Today, we bring this expertise to bear on our 80+ partnerships with the industry’s largest traders, processors, retailers, hoteliers, restaurants, and foodservice companies.

WWF is the world’s largest conservation organization working on seafood and is partnered with over 80 major seafood buyers globally.

© Brian J. Skerry / National Geographic Stock / WWF

How WWF Partners with Companies

WWF strives to work with a company’s existing supply chain to drive improvements on the ground and on the water to increase the overall sustainability of the industry.

Direct Partnerships

The best solution for ensuring long-term supply, profitability, and reputational safety is a well-developed and well-implemented sustainable seafood sourcing strategy. WWF engages with companies through direct partnership to help them source more sustainable, responsible, and traceable seafood and to inspire broader change in the sector.

©  Mac Stone/ WWF-US

Know What You Buy

Gathering sourcing data allows you to assess the current sustainability of your products, and identify associated risks, so that you can develop an action plan to improve and transition your supply chain.

© Jürgen Freund / WWF

Improve Your Sourcing

Companies should create an action plan and make a public, time-bound commitment to improve the sustainability and responsibility of the fisheries and farms from which they source.

© Antonio Busiello / WWF-US

Share Your Success

Publicly report your sustainability commitments for your seafood products, encompassing both environmental and social goals. Also, educate your internal and external stakeholders through strategic communications opportunities.

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Our Partners

  • Ahold Delhaize USA

  • Avendra

  • Cargill

  • Costco Wholesale

  • Hilton Worldwide

  • Hyatt Hotels

  • Marriott International

  • Mars Petcare

  • Red Lobster

  • Royal Caribbean Cruises Ltd.

  • Sodexo

  • Sysco

  • The Kroger Co.

  • Walmart

  • Ahold Delhaize USA

  • Avendra

  • Cargill

  • Costco Wholesale

  • Hilton Worldwide

  • Hyatt Hotels

  • Marriott International

  • Mars Petcare

  • Red Lobster

  • Royal Caribbean Cruises Ltd.

  • Sodexo

  • Sysco

  • The Kroger Co.

  • Walmart

  • Ahold Delhaize USA

  • Avendra

  • Cargill

  • Costco Wholesale

  • Hilton Worldwide

  • Hyatt Hotels

  • Marriott International

  • Mars Petcare

  • Red Lobster

  • Royal Caribbean Cruises Ltd.

  • Sodexo

  • Sysco

  • The Kroger Co.

  • Walmart

INDUSTRY RESOURCES


Seafood Markets Brochure

What sustainable seafood means to WWF and how we work with companies to transition seafood supply chains to more sustainable, responsible, and traceable food systems.

Endangered Seafood Guide

A practical guide to help identify marine and freshwater species of most common concern in seafood supply chains to help buyers make more responsible choices in their seafood purchasing.

Sustainable Seafood Sourcing Recommendations: Fisheries

A tiered stepwise approach to engaging fisheries in their transition to sustainability.

How to Support Fishery Improvement Projects

What a FIP is, why you should support a FIP, what it means to be a FIP participant, and a list of tools to help establish a FIP if one does not already exist.

Marine Stewardship Council Quick Resources

Quick links to useful documents and tools from the Marine Stewardship Council (MSC) for seafood buyers and suppliers.

Fisheries in Transition Guidelines

Guidelines defining Fishery Improvement Projects and Fishery Conservation Projects, including specific recommendations on implementing the guidelines.

Tuna Procurement Guidelines

Guidelines intended to provide a stepwise process to support tuna purchasers move toward sustainably sourced tuna product which are ultimately awarded the Marine Stewardship Council certification.

Traceability Principles for Wild Caught Fish

Six principles intended to provide a basic framework for the effectiveness and successful implementation of traceability systems and for enabling transparency in wild-caught fish product supply chains.

IUU Rule Fact-Sheet for Partners

An overview for partners of the U.S. Seafood Import Monitoring Program to address illegal, unreported and unregulated (IUU) fishing products entering the U.S. market.

For additional helpful resources, please visit our Resource Library

Get Involved. Get Started.

CONTACT US

To learn more about industry engagement at WWF, please contact our team at info@nullseafoodsustainability.org, or via the contact form below.