From his port city of Nha Trang in Vietnam on the South China Sea, we interviewed Stephen Reiss Fisher, Sustainability Director at Sea Delight on the value of joining the sustainability movement, supporting fisheries in transition, and what trends he is seeing from his work at the heart of global seafood supply chain. In 2009, Sea Delight made a commitment to sustainability and created a public company-wide policy. As part of that, Sea Delight continues to assess its seafood purchases again some of the most robust certifications like the Marine Stewardship Council (MSC). The company is also supporting fisheries on their journey toward sustainability by sourcing products from over a dozen Fishery Improvement Projects (FIPs), including Peru and Ecuador mahi-mahi and Vietnam Handline Tuna FIPs.
Seafood is one of the most globally traded food commodities, and demand for it continues to rise. As a result, levels of fishing in many areas of the world are becoming increasingly unsustainable, and the list of endangered marine and freshwater species grows ever longer. Companies are increasingly willing to work with governments and conservation groups to shift the seafood market toward more sustainable and responsible sourcing. At the same time, though, some companies have yet to ban endangered species from their supply chains—a bare minimum requirement on the path to sustainability.
For large brands that want to offer more sustainable seafood to their customers, there are two choices: (1) Buy fish from sources that are certified as sustainable, or (2) Improve fisheries and move them towards certification.
The first option delivers sustainable products immediately and rewards suppliers that already prioritize environmental performance. The second option is more challenging, but it also increases the number of sustainable fisheries overall—a benefit for the entire seafood industry and its customers, not to mention the oceans and the diverse life it supports.
In 2013, World Wildlife Fund (WWF) and Bumble Bee began collaborating on a project that takes both approaches to sustainable sourcing
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