Mars Petcare and World Wildlife Fund announced the extension of their longstanding collaboration on seafood sustainability for an additional five years to continue leveraging the company’s influence on global seafood markets. The two partners will build on the mutual work of the past decade to drive further positive change across the seafood industry.

As the first global pet food company to make a public commitment towards sourcing more sustainable fish back in 2010, Mars will work together with WWF through 2025 to improve the environmental and social impacts of the company’s seafood supply chains and the seafood sector more broadly across four major workstreams: Wild-caught seafood, including the financial support of Fishery Improvement Projects (FIPs); farmed seafood; addressing Illegal, Unreported and Unregulated (IUU) fishing; and ensuring better traceability.

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