Today, nearly 93% of fisheries around the globe are overfished or fished to their ecological limit. The status of global fish stocks presents a major cause for concern, as we strive to feed the appetite of a growing population while also protecting our planet’s natural resources.
At World Wildlife Fund (WWF), working with multinational businesses around the world helps to drive more sustainable food systems that both conserve nature and feed humanity. Currently, WWF is partnered with over 100 leading companies, globally, working to transition seafood supply chains to become more sustainable, responsible and traceable. Hospitality is a global market – and hotels provide a unique opportunity to support local fisheries and the communities where properties are embedded. That’s why we’ve partnered with Iberostar Hotels & Resorts to continue to propel the global hotelier towards a more responsible, sustainable seafood supply chain that also supports local communities transitioning to more responsible, sustainable practices.