Most seafood consumers agree: to protect the health of our oceans, we should only consume seafood that comes from sustainable sources. However, the sustainable choice isnā€™t always clear. To build customer awareness, Kroger ā€“ a family of companies serving over nine million customers every day ā€“ launched an in-store campaign to highlight sustainable seafood.

Since 2009, Kroger has partnered with World Wildlife Fund (WWF) to guide their sustainable seafood initiative, particularly for wild-caught seafood.

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