Most seafood consumers agree: to protect the health of our oceans, we should only consume seafood that comes from sustainable sources. However, the sustainable choice isn’t always clear. To build customer awareness, Kroger – a family of companies serving over nine million customers every day – launched an in-store campaign to highlight sustainable seafood.
Since 2009, Kroger has partnered with World Wildlife Fund (WWF) to guide their sustainable seafood initiative, particularly for wild-caught seafood.
